We live in a world of instant communication and yet, we are sometimes not good communicators. Poor communication is usually the root problem for creating silos in many technology-driven companies. Development secrets are usually held tightly and limited to only those in the organization who “need to know”.

When you start limiting the flow of information in your organization, divides begin among associates, departments and divisions. Many mature brands struggle with the problem of departmental silos, while some start-ups introduce products at lightning speed. How can this happen? The reason is communication is their lifeline to survival and success.

Look around your organization for signs of silos. You’ll find:
– Special projects in every department no one has heard of.
– Too few meetings to inform senior staff of progress.
– Poor communication from the top illustrating how your efforts fit into the big plan.

Many companies recognize this problem but most don’t know how to address it. The senior staff needs to appoint a cross-functional team of people committed to change, “Change Agents” if you will.

With the backing of the senior staff, this team has the authority to break down barriers of communication throughout the organization. A process needs to be put in place and everyone needs to take ownership.

Change will come through the commitment of proven leaders in the organization as they drive the change process.